DJ ARUN had heard about me from some other clients and came to me asking for a word mark in the vein of what he had seen from them. When I set out to do the logo I had in mind that I wanted to flesh out his full identity and not just give him a logo. He had to have a logo that conveyed that he didn’t just play one type of music, so I focused on style with the letter forms and tried to create something clean, bold and unique.